We at Unna are both happy and excited about our participation in SVT's Draknästet. The program was recorded in April this year and we have had to keep it a secret since then, but now we can proudly tell you about our (actually) first pitch about our business idea and company.
The program and the set-up, we have to be honest – is incredibly bare and simple in a way. What is shown on TV is pretty much the opposite of what happens in the studio. In our case, we received a call with an invitation to be there a few days before the recording and showed up at the TV house on Gärdet at the appointed time. It was very important that none of the 'dragons' would see or meet us before our slot. The five potential investors therefore do not have any information about the entrepreneurs or the companies presenting before meeting for the pitch.
Shortly after we stepped into the TV house, we were informed that "UNNA IS FIRST OUT" in our group of companies to present. The small props we had with us were quickly arranged and we were asked a few quick questions in front of the camera by the production manager while we were shown into the studio. Once inside, we were given directions on where we should stand when we presented, and Linnea was given a chair to sit on if her pregnant body needed it. She refused (haha!). Then everything happened so quickly - we didn't even have time to practice our pitch once before we started. The only thing we had time to do was put some lip gloss on our makeup!
Once the recording is done, you have two minutes to present your company, team, and the potential that could interest the dragons, as well as how much capital you are seeking and how much of the company you would be willing to part with. The pitch is followed by a 45-minute question and answer session, after which the investors must make a decision and either offer an investment or decline.
We had a great feeling when we presented Unna, and received great feedback from the 'dragons'. We were also positively surprised by how quickly they seemed to grasp our product, category, and brand strategy. It was really noticeable what professionals they are at quickly getting to know companies, mapping risks and opportunities, and evaluating potential and company value. See how it went for us in SVT Play !
