The product we're not allowed to talk about

Breastfeeding is plan A for most people – a great plan in every way. At Unna, we also want parents to know that there is a really good alternative plan if breastfeeding doesn’t work, isn’t enough, or if you choose not to breastfeed. But alternatives to breastfeeding may not be marketed.

Why is that?

We follow a code of ethics that was established in 1981 by the WHO (World Health Organization). This means that we are not allowed to market infant formula. In addition, the Riksdag has interpreted the WHO code of ethics in a Swedish law that prohibits the marketing of infant formula. The rules are strict. Therefore, we have only a little information about infant formula on our website and even less in our other marketing. The best advice on both infant formula and breastfeeding is from BVC.

Safe parents and children

Breast milk formula is sometimes described as a last resort, something to resort to after you've tried EVERYTHING else. If you want to breastfeed, but can't make it work, it can feel like a failure. It's like you're a worse parent. At Unna, we want to:

– be clear that the ability to be a good parent is not related to whether you breastfeed or not.

– create security and ease bad consciences about breastfeeding.

– contribute to increased sensitivity and understanding of different parents' experiences regarding issues related to feeding young children.

Would you like to read more about WHO's recommendation: Read for example here

Would you like to read more about the Swedish legislation regarding infant formula: Read, for example, here