Breastfeeding is plan A for most people – a great plan in every way. At Unna, we also want parents to know that there is a really good alternative plan if breastfeeding doesn’t work, isn’t enough or if you choose not to breastfeed. But alternatives to breastfeeding cannot be promoted.
Why is this the case?
We follow a code of ethics established in 1981 by the WHO (World Health Organization). It means that we are not allowed to market infant formula. In addition, the Parliament has interpreted the WHO Code of Ethics in a Swedish law prohibiting the marketing of infant formula. The rules are strict. Therefore, we have little information about infant formula on our website and even less in our other marketing. Advice on both infant formula and breastfeeding is best obtained from the BVC.
Safe parents and children
Formula is sometimes described as a last resort, something to resort to after trying everything else. Therefore, if you want to breastfeed but can’t make it work, it can feel like a failure. It’s as if you’re an inferior parent. At Unna, we want to:
– be clear that the ability to be a good parent is not related to whether or not you are breastfeeding.
– provide reassurance and alleviate guilt about breastfeeding.
– contribute to greater sensitivity and understanding of the experiences of different parents on issues related to feeding young children.
If you want to read more about the WHO recommendation: Read for example here
If you want to read more about the Swedish legislation on infant formula: Read for example here
We meet Filippa, an entrepreneur and new mother of two, to talk about the first days of motherhood. She has founded and runs HumbleBummies – a new diaper brand to challenge the giants in the market. With her young son Sverre in a baby carrier on her chest, she works to launch her products.
The struggle to breastfeed, the shock of tiredness, and the revenge with the second child. “If by sharing my journey and my choices, I can perhaps empower or help others who are currently in a similar situation, then I am happy.”
WHO rekommenderar uteslutande amning under de första 6 månaderna. UNNA stödjer detta till fullo liksom fortsatt amning tillsammans med introduktion av en varierad kost enligt råd från barnhälsovården.
The WHO recommends exclusive breastfeeding for the first 6 months. UNNA fully supports this as well as continued breastfeeding along with the introduction of a varied diet as advised by child health services.
